Leadership Role of Executives in Building Customer Relationship Marketing

Dr. Adebowale Onatolu

Abstract:  “If leaders are to be effective in a diverse society, they need to understand their own preferred style and behaviors, and how these may differ from those preferred by others. Otherwise, their interactions with others are likely to be fraught with misattributions, misunderstandings, and misinterpretations,” (Ayman, & Korabik, 2010, p.1). By understanding their own leadership styles, executives can play significant leadership role in transferring their leadership styles to build a long-term relationship with their employees which translates into building Customer Relationship Marketing (CRM); a concept that focuses on establishing long-term relationships with customers. The paper will discuss the role of executives in the customer relationship marketing concept of the company.

Link to Research: https://www.marketing.org/

Reference: Onatolu, A. (2013 June) Leadership Role of Executives in Customer Relationship Marketing. Business Marketing Association. Newsletter.

Author Bio: Adebowale Onatolu (aka Dr.D or Debo) is a full-Time professor and the Acting Chair of the Bachelor of Arts in Marketing program in the Forbes School of Business and Technology at Ashford University. His academic background includes a bachelor’s degree in Business and Management from Northeastern Illinois University, a master’s degree in Marketing Communications from Roosevelt University in Chicago, and a doctorate in Business Administration (DBA) from University of Phoenix. Teaching was something that Debo always planned on doing because it would allow him to stay in the classroom and keep him studying forever. His professional experience includes corporate positions and small business ownership. He participates in various conferences and workshops to enhance his business knowledge.

Copyrighted materials used with researcher's permission.